he became known by a vid he made entitled "pale kid raps faster"..a parody of george watsky ...he has an album "The everafter". ..he's not into the gangsta & party themes so prevalent in rap...he was influenced by Pharcyde, A Tribe Called Quest, & De La Soul, says the article ..(article by chris willman) witness real name is John Parr from minneapolis,...he raps fast despite asthma ..did a commercial w/ carly foulkes ...& he's done these albums from his living room, ...got his first web-enabled smartphone only a few months prior to the commercial this year.. ..